Sebuah syarikat yang ditubuhkan dengan tekad untuk membantu petani dan mencipta produk makanan organik yang ingin berkongsi komitmennya kepada komuniti dan bagaimana ia sedang membangunkan perniagaan.
Pada tahun 2000, Pakinee Jiwattanapaiboon mempunyai visi untuk menghasilkan makanan organik yang lazat dan sihat ketika mengikuti model ekonomi. Oleh itu, Xongdurbrand ditubuhkan selepas Jiwattanapaiboon yakin petani di wilayah Suphanburi menanam bijirin seperti kacang soya, kacang hijau, biji teratai dan bijan putih dan hitam sebagai tambahan kepada beras coklat yang ada di kawasan itu.
"Kami tidak bermula dari sudut pandangan wang," kata Jiwattanapaiboon, "Kami mahu membangunkan pengetahuan dalam pemprosesan produk organik."
Dengan menggunakan pengetahuan tempatan dan teknologi moden, Xongdur dapat menghasilkan produk makanan organik yang terdiri daripada coklat bijirin, minuman bijirin dan juga makanan bayi dipanggil Xongdur Baby ianya merupakan campuran beras GABA, pisang, labu dan bayam.
"Sebahagian besar produk kami dibuat daripada bahan-bahan organic yang tidak menggunakan sebarang baja, oleh itu ia mempunyai kesan yang sangat sedikit kepada alam sekitar," kata Jiwattanapaiboon mengenai sistem pengurusan alam sekitar syarikat. "Kami menggunakan proses pengeringan drum dalam membuat makanan ringan dan kami menggunakan air untuk membersihkan bahan-bahan seperti beras dan bijan di ladang kami."
Produk Xongdur telah disahkan dengan standard antarabangsa seperti IFOAM, Organik EU, USDA dan Organik Kanada. Syarikat itu juga telah menerima Anugerah PM pada tahun 2009 dan Thailand Trust Mark pada 2014 untuk mengesahkan standard dan komitmen yang tinggi kepada alam sekitar dan masyarakat.
"Kami mempunyai pusat pembelajaran untuk penduduk tempatan bagi mengajar mereka tentang kehidupan dengan alam semula jadi. Kami menyokong petani tempatan dengan membeli hasil langsung daripada mereka pada harga yang berpatutan dan kami tidak menggunakan orang tengah, "kata Jiwattanapaiboon, sambil menambah bahawa dari awal, pasukannya telah mengajar petani untuk menanam tanaman secara organik dan mereka juga telah menubuhkan rangkaian petani organik.
Bukan sahaja taraf petani hidup melalui perdagangan yang adil, malah mereka terlibat secara langsung dalam masyarakat. "Ia adalah penting untuk membangunkan pengetahuan rakyat," kata Jiwattanapaiboon, "Kami mempunyai program untuk mengajar anak-anak untuk membaca, dan projek kem musim panas. "
Dari sudut perniagaan pula, Xongdur kini banyak dijual di pasar raya terkemuka di Thailand dan juga di luar negara seperti Malaysia, Hong Kong, Singapura, Laos dan Indonesia.
"Apabila orang berfikir jenama yang selamat, organik dan lazat maka orang akan berfikir tentang kita," kata beliau. "Walaupun pasar raya besar seperti Tops akan memberikan kita keutamaan. Saya rasa ia adalah kerana kita mengikuti trend kesihatan. "
"Jenama ini adalah dari Thai. Ia adalah bijirin yang berbeza daripada jenama dan rasa daripada produk negara lain. Kami berbangga untuk menjadi yang berbeza dari yang lain dan mahu terus mengembangkan perniagaan secara mampan. "
For more information, visit http://www.xongdur.com
Berita oleh SirinuchBorsub
Issue 37
Thailand has a global reputation as a wellness destination, as well as possessing some of the world’s foremost spas.
As one of the world’s top spa destinations, Thailand offers more than just the renowned traditional Thai massage. It boasts many world-class spas, such as Rarinjinda Wellness Spa, which has recently been chosen as the first runner-up Thai Spa Brand at the Best of Thailand Awards voted by Chinese Tourists Award Ceremony 2015.
“The first Rarinjinda Wellness Spa & Resort was opened in Chiang Mai in 2006 with the concept of being a destination spa with luxurious facilities. Two other Rarinjinda spas are located in Bangkok,” says Narun Wiwattanakrai, assistant managing director of Siam Wellness Group.
“Rarinjinda Spa prides itself in being a Thai spa that boasts the latest spa technology and facilities to the highest international standards, while also offering exceptional services to our guests,” he adds. “For example, our signature treatment is Element of Life, which features the combination of massage, a bed of warm sand imported from Germany, and Tibetan sound therapy. All services are provided by well-trained and skilled Thai therapists.”
The spa treatments at Rarinjinda are a blend of Thai, healing, traditional and modern western spa therapies.
“We offer many carefully selected spa treatments to meet the needs of individual clients,” says Wiwattanakrai. “Thanks to the availability of abundant natural resources in the country, the products [essential oils and herbs] used at the spa are 95% locally produced and the clients absolutely love them.”
“What’s so unique about Thai spa is the touch of Thainess, whether it is the decoration, the etiquette, the friendliness or the hospitality. All of these are factors that make Thai spas so famous.”
According to Wiwattanakrai, customer trends have changed recently and even though the majority of clients are foreigners, he is seeing an increase in local clients.
“Regardless of their income, people still love to pamper themselves from time to time,” he says. “Our main customers are foreigners [80%], but Rarinjinda is an affordable-luxury spa, which means we can cater to a larger group of customers, including local clients.
“Our plan for this and next year is to attract more local clients by creating brand awareness through a promotional strategy. In addition, we are also planning to open another Rarinjinda Spa in Phuket as it is one of the main tourist destinations.”
Wiwattanakrai also believes the formation of ASEAN Economic Community (AEC) this year will provide both opportunities and challenges for Thai small and medium-sized enterprises.
“We will be able to expand the customer base from 60 to 600 million people,” he says. “ASEAN clients are becoming trendier and are likely to spend more to satisfy their needs, which is good for business operators. Thailand, as a spa capital of Asia can definitely benefit from this.”
For more information, visit www.rarinjinda.com
Words by: Manisa Phromsiripranee, Photos courtesy of Rarinjinda Wellness Spa
Issue 36
Embark on a journey of senses through the natural elements of water, air, earth and fire at the luxurious Barai spa in Hua Hin.
Long stretches of pristine white beach have been welcoming tourists to Hua Hin since the 1930s, after the Thai railway connected the coastal town to the capital. Today, hotels and resorts in Hua Hin have reached new heights with their world-class services to offer guests memorable experiences.
“The Barai spa is a journey of wellness, every single area has been carefully crafted by Lek Bunnag so guests leave the old world and enter a new world,” says Sammy Carolus, general manager of Hyatt Regency Hua Hin where the Barai Spa is housed.
Issue 35
The youth are the hope of tomorrow. This saying applies as much to traditional areas, such as rice production, as to high tech industries. Horizon Thailand talks to one young woman prepared to take up the challenge.
Though traditionally an agricultural country, in recent years Thailand has seen a trend towards heavy industry and services. Fearing a move away from the country’s traditional values a new generation of Thais have returned to traditional ways, while giving it a fresh twist.
Hug Organic is a prime example of the new generation of rice producers. The current owners have inherited the folk wisdom and raw materials from former generations to develop new products.
“Rice is not only for eating, rice is much more than that,” says Pamornrat Panrattanapong, the assistant managing director of Hug Organic.
According to Panrattanapong, Hug Organic’s most popular products are Hom-nin rice moisturizing body lotion, Hom-nin rice moisturizing shower gel and rice milk cream scrub. The company’s products are completely natural, soothing, non-allergenic, aromatic and contain many beneficial vitamins and nutrients, she adds.
“Customers love our products made from Thai rice in terms of quality, high nutrition and uniqueness (good taste and great smell),” she says.
Recently, Hug Organic has started exporting its products to Vietnam, and is attracting interest from Laos and Japan.
It is not just the range of rice products that are new, Panrattanapong has discovered that new media, especially social media, is effective for carrying out market research and promoting the company’s goods.
“Before launching products, we search the information about the target market,” she says. “We do online business via website, email, Line, Facebook and Instagram. These channels open our door of opportunity much faster and wider than former business ways.”
Panrattanapong believes it is the responsibility of young Thais to promote the quality of the country’s rice around the world.
“I don’t think that rice production is out-of-date work as rice is the most valuable treasure of Thailand,” she says. “We, the young generation should maintain it and add value to what we already have and continue bringing Thai rice and Thai rice products to the world market.”
For more information, please visit http://www.hugorganic.com
Words by: Patcharee Taedangpetch, Photo courtesy of Hug Organic
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