Issue 62
The DITP is readying to host the annual Thailand International Furniture Fair (TIFF) that showcases new designs and innovations for high-quality furniture from leading manufacturers in Thailand.
In the first 11 months of 2016, furniture exports from Thailand were worth more than US$1 billion, with the US, Japan, China, Australia and the UK as top destinations.
This year, TIFF 2017 is organized by the DITP, Ministry of Commerce, in partnership with the Federation of Thai Industries (FTI) and the Thai Furniture Industries Association under the theme of ASEAN Smart Living, which emphasizes the benefits of making smart lifestyle choices that are good for both the environment and the inhabitants of the home.
“TIFF 2017 is an exhibition for all furniture from local handmade goods to high-end design products of the best quality,” says DITP Director-General, Malee Choklumlerd. “The fair is also a major platform for leading furniture companies, producers, entrepreneurs, exporters, importers, designers and related businesses to showcase their latest collections and new ideas. These collections not only offer beautiful designs and functionality, but are comfortable and promote healthy living and lifestyles.”
Anticipated to be the most comprehensive furniture exposition ever staged in Thailand, TIFF 2017 will feature revolutionary furniture designs from selected leading high-quality furniture brands of well-established manufacturers, including indoor, outdoor and office furniture, kitchen and bathroom furnishings, bedding, lighting, curtains, flooring, carpeting and much more.
The fair also represents a great opportunity to expand the furniture business in one of the fastest growing and emerging regions in the world with a population of 600 million. Visitors can expect to meet buyers, importers, and designers from Japan, the USA, the EU, ASEAN, India, Middle East, Africa and Australia. Around 200 exhibitors are expected to participate in the 700 booths at TIFF 2017.
Notable highlights of TIFF 2017 will include the DEmark Concept Store, showcasing furniture and home accessories that have won the prestigious DEmark and G-mark design awards, the Innovation Plus Design (I+D) Style Café, Young Designer Showcase, Design Plant, and a series of seminars delivered by industry experts. Visitors can also make use of services provided, such as the personal assistant service and Thaitrade.com business matching opportunities, to facilitate trade.
The Thailand International Furniture Fair 2017 will feature not only products from Thailand but also from other ASEAN countries including Cambodia, Laos, Myanmar and Vietnam and will be held from March 8 to 12, at IMPACT Challenger Halls 2-3, Bangkok.
For more information, visit www.thailandfurniturefair.com
Words by Pimsirinuch Borsub
Issue 61
The DITP is readying for another edition of the Bangkok Gems and Jewelry Fair that is set to reinforce Thailand’s position as the hub of gems and jewelry for the ASEAN region.
The gems and jewelry industry is growing stronger year-on-year, ranking third in the country in terms of export value, generating 435 billion baht (US$12.3 billion) worth of exports from January to October 2016, which represents a 36.2% increase compared with the same period in 2015.
With the government’s twin aim to establish Thailand as the gems and jewelry manufacturing and trading centre of the world and for the fair to become one of the world’s three biggest gems and jewelry fair by 2018, the DITP is focused on promoting Thai jewelry brands, both big and small.
Held in February, the 59th Bangkok Gems and Jewelry Fair (BGJF) will offer new opportunities for medium and small enterprises in the gems and jewelry business to expand their sales at the fair while connecting with buyers and sellers in Thailand and overseas.
“The Bangkok Gems and Jewelry Fair is a great chance for buyers from around the world to purchase good quality raw materials, gems and jewelry from leading producers and create wider networks with new business partners,” said DITP Director-General Malee Choklumlerd. “We also aim for Thailand to become a trendsetter for the gems and jewelry industry in ASEAN and Asia, as well as to encourage more recognition for Thai jewelry brands on world markets.”
To promote the industry’s growth, the Thai government is providing tax benefits such as permanent VAT exemptions for unpolished diamonds and gemstones, and lowering import taxes for machinery and equipment used for the manufacturing of jewelry.
The fair’s highlights will include zones for up-and-coming Thai jewelry brands as well as a concept showcase for potential markets such as: the 50+Exhibition featuring jewelry for the elderly, Gemstlemen jewelry for men, Pet Parade jewelry for pet lovers, the Moments exhibition that will feature jewelry for special occasions, Culture Club for arts and crafts jewelry, and Spiritual Power for jewelry that corresponds to spiritual beliefs.
The DITP will also ensure that security at the fair is tight by engaging the Royal Thai Police and the Royal Thai Army as well as installing CCTV cameras and other security systems at the venue.
The 58th Bangkok Gems and Jewelry Fair held in September 2016 received a large number of overseas visitors, particularly those from India, China, Myanmar, the US and Iran. Overall sales generated at the fair totalled US$476.85 million (16.69 billion baht). The most popular products were diamonds, silver jewelry, gold jewelry, precious gemstones and semi-precious gemstones.
The 59th Bangkok Gems and Jewelry Fair will take place from February 22 to 26, 2017 at Challenger Hall, IMPACT Muang Thong Thani, Bangkok, covering an area of 58,000sqm, it will feature 2,500 booths from Thai and overseas exhibitors.
For more information, visit www.bkkgems.com
Words by Pimsirinuch Borsub
Issue 58
国际贸易促进署举办的宝石和珠宝展使许多宝石和珠宝行业的专业人士涌向曼谷。
泰国宝石与珠宝出口在2016年前七个月增长强劲，达到3350亿泰铢（ 96.8亿美元），在9月举行的曼谷宝石和珠宝展将进一步促进行业销量。
"DITP主持第58届曼谷宝石和珠宝博览会，带领泰国走上成为宝石珠宝世界贸易和生产中心，亚洲重要的贸易阶段的坚实道路，"DITP总经理Malee Choklumlerd说。 "该部门致力于到2018年使展会成为全球前三位的珠宝首饰展会，我们也对参观展会的人数表示满意。"
这届展会，来自30个国家的791家企业参加了展会，其中超过2,100个展位。DITP预计在活动上产生的销售额将达到150亿泰铢（ 4.33亿美元），比上一届多大约10％。
"泰国公司都非常专业，"Choklumlerd说。 "泰国工人也拥有精湛的制作工艺，并熟悉热处理和宝石切割。"
许多贸易涉及泰国的宝石和珠宝行业，联合在展会展出，确保仍是泰国经济最大的行业之一。
"宝石和珠宝行业对经济的发展，国内国际贸易，旅游和就业非常重要，"主要珠宝制造商和零售商美丽宝石工厂的主席Pornsit Priorathaikul说。
大量的新潮的珠宝设计师也参加了展会。
"这届展会更侧重于珠宝的设计和不同的展示，而不是纯粹的原料展示，"珠宝品牌Ornaments & L'or的设计总监Supatchana Limwongse说。 "我被DITP选中参加10幻想，有机会将泰国珠宝设计师在2016年7月带到纽约。这是泰国珠宝品牌和美国买家和消费者见面的好机会。"
本届展会提供商务服务配套，通过www.thaitrade.com 提前预约超过100个。提供的另一项服务是"设计服务社会"，这是宝石与珠宝设计的一对一的咨询服务。研讨会举办主题从"发现宝石国家"的原材料，到"如何在网上卖珠宝致富"的电子商务会议。
第58届曼谷珠宝首饰展从9月7日至11日在曼通他尼Impact挑战者大厅举行。DITP宣布，下一届展会将于2017年2月22日至26日在同一地点举行。
欲了解更多信息，请访问www.bkkgems.com
Pimsirinuch Borsub撰稿
Issue 59
Designers and businesspeople joined forces to unleash their creativity at this year’s Creative Thailand and BIG+BIH 2016.
Tens of thousands of visitors flocked in to see the latest designs in the gifts and houseware industry at the 42nd Bangkok International Gift Fair 2016 and Bangkok International Houseware Fair 2016 (BIG+BIH), and the Creative Thailand Symposium held from October 19 to 23 at BITEC, Bangna. Many joined in seminars on how to develop businesses according to the Thailand 4.0 model which encourages innovation.
“Creative Thailand is hosted under the Think Big concept to encourage companies to dare to think, do, create and build our country,” said Suvit Maesincee, Deputy Minister of Commerce at the opening ceremony.
The DITP revealed that global buyers from countries and regions as diverse as the US, Japan, China, Hong Kong, Taiwan, Indonesia, Germany and the UK attended the trade show.
“Due to expectations that the global economy will improve in 2017, BIG+BIH 2016 attracted more buyers from various countries and the event is expected to have a purchase-sales value of over 1.5 billion baht, up from 1.3 billion baht during the previous year,” said Malee Choklumlerd, director general of the DITP.
Show highlights ranged from Top of OTOP, a variety of top OTOP (One Tambon One Product) made from natural raw materials; Pet Parade, innovative products to meet pet lovers’ needs; Thai Wellness, Thai-style healthcare and services involving wellness for seniors, and CLMVT, handcrafted goods from Cambodia, Laos, Myanmar, Vietnam and Thailand.
Apart from showcases of government-supported projects at Creative Thailand 2016, the DITP also held activities under the Thailand 4.0 policy to seek a new engine for growing the economy by organising the Creative Thailand Symposium. The event brought together prominent figures in creative industries from around the world at the five-day brainstorming seminar, where speakers from various fields shared ideas on how creativity can drive business. Topics ranged from running business startups, to animation and the digital industry, engaging the aging population, and social enterprises.
“The key to success is collaboration between creativity and industry,” said Tadashi Sudo, founder of the Anime!Anime! website during his talk on Cool Japan and the Japanese Animation Industry at the symposium. “I think Thai people are very creative and they have their own Thai style.”
Dennis Hwang, director of Visual and Interaction Design at Niantic, the creator the popular Pokémon Go game agreed that the creative community in Thailand should continue to develop its own style.
“I’ve always considered Thailand a culturally rich country, with a very strong sense of serenity that comes from Buddhism,” he said. “Creativity really feeds off culture, so the Thailand creative community might want to draw on something really unique in the culture to create a unique blend of design and ideas that the world hasn’t seen.”
For more information, visit www.ditp-design.com or oct2016.bigandbih.com
Words by Pimsirinuch Borsub
Issue 57
在由DITP资助项目的刺激下，泰国设计师的时尚产品为国家经济作出了重大贡献。
"生活方式产品领域是泰国最重要的产业之一"，DITP总经理Malee Choklumlerd于4月19日在曼谷国际礼品展及曼谷国际家居用品展（BIG + BIH）在开幕式上宣布。
认识到这一点，DITP设计和创新促进泰国研究所，继续促进生活方式产品和设计，并通过许多项目，包括已经在国内和国际获得巨大曝光的DEmark，展示其潜力。
Siam Piwat集团是一家一直支持泰国设计师展示其潜力的公司。这方面的一个例子是设计商店目标（O.D.S），DITP和公司之间合作，以帮助促进已经在暹罗发现百货获得了丹麦奖的泰国设计师。
"O.D.S给予泰国设计师巨大的利益，因为他们有更多的渠道来展示，分发和建立自己的品牌，赢得了更多的客户认知，"设计和创新促进的泰国研究所所长M.L. Kathathong Thongyai说。
"在店里，我们有一个名为I+D风格的咖啡馆x Brave Roaster。它是由DITP发起的一个项目。我们想创造一个互动的氛围，让顾客可以在店内花费时间，和项目较长时间互动，"他说。 "我们有来自DEmark，泰国人才和设计师的房子项目超过600个品牌。它们中的一些产品展示，另一些在店里使用，如照明设备，桌椅，家具和装饰品，让客户有机会亲自体验产品。"
自从2016年7月O.D.S盛大开业，该店已收到来自国内和国际客户的大量反馈。
"O.D.S仅仅是个开始，"Thongyai说。 "我有一个设想，不仅在泰国扩大这类店铺，而且要扩大到其他国家。我想将消息传递给世界各地的人们，泰国已经得到了许多优良品质和符合国际标准的创意设计产品。"
Thongyai也给予承诺，全力支持年轻设计师最大限度地发挥其潜力。
"现在是泰国设计师的黄金时间，因为大家有更大更好的机会来展示你所拥有的，政府和私营部门已经准备好支持你的想法，"他说。
主任补充说，通过参加DITP举办的项目，设计师受益于这一机遇展示自己的潜力，并加强泰国生活方式产品在国际市场上的持续增长能力。
欲了解更多信息，请访问：www.ditp.go.th.
图片来源O.D.S
Patcharee Taedangpetch撰稿
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