Issue 67

The DITP and the Thai Trade Office in Tokyo organised pop-up store project Thai Sense.jp at five Select Shops in Japan to promote Thai fashion brands from June 16 to July 9.

Select Shop is a boutique offering a wide range of fashionable products from different brands.

“This project is aimed at promoting Thai fashion brands among Japanese consumers. We want them to recognise Thai brands for their international standards in terms of quality and design. The DITP expects this event will generate around US$40,000 dollars (4.5 million yen) of total sales,” DITP General-Director Malee Choklumlerd said.

Under this project, 12 Thai brands - asv, Curated, iCONic, ISSUE, Lalalove, Leisure Projects, Milin, Mirror Mirror Brand, Shaka, TandT, TuTTi and VICK’S - are available at the pop-up stores at five Select Shops - Rose Bud Salon in Shibuya, Cleopatra fig in Lumine-Est Department Store, Apt.335 NY in Harajuku, Rose Bud Salon in Tennoji, Osaka, and Cleopatra fig in Osaka.

Issue 67

The DITP, the Charoen Pokphand Group and Loxley, acting as regional advisors, have joined forces to support Thai SMEs expand their product distribution channel in six big cities in China, Commerce Vice Minister Winichai Chaemchaeng said at the launch of the Tai Le Gou project on June 7.

Under this project, the regional advisors will select potential products in several categories such as agriculture, processed agricultural products, health and beauty, and food, and distribute these products through their stores in Shanghai, Beijing, Chengdu, Shenzhen, Shantou and Guangzhou, where there is a high demand for Thai products.

“The Tai Le Gou project will run from now until the end of February 2018. We expect it will help boost the export value of Thai products to China and make the products get greater acceptance among Chinese consumers,” DITP General-Director Malee Choklumlerd said.

Issue 67

The South Korean government has decided to import Thai eggs to help ease a domestic shortage caused by the country’s bird flu outbreak, DITP General-Director Malee Choklumlerd said on June 21.

“It is the first time for South Korea to import eggs from ASEAN countries. South Korea plans to import around 2-2.3 million eggs per week from Thailand,” Choklumlerd said.

Potential Thai egg exporters are encouraged to register with Thailand’s Department of Livestock Development before for consideration. Currently, two Thai companies are allowed to export eggs to South Korea and the country needs more imported eggs.

Issue 67

Thailand’s electrical and electronics exports grew by 7% in the first quarter of 2017, compared to the same period of the previous year, the Electrical, Electronics, Telecommunications and Allied Industries Club reported on June 20.

Major export products include home appliances and IT products while the key export markets are the US, ASEAN countries, the EU, Japan and China.

“Thailand’s products are well recognized across the globe and we continue to offer innovative products to the world,” DITP General-Director Malee Choklumlerd said.

Issue 67

Nine Thai film companies attended the Cannes Film Festival 2017 at Cannes, France and joined a business matching activity hosted by the DITP during the fair from May 18 to 22.

“This year business matching generated US$24.4 million (830 million baht), or double the 2016 figure. The most popular are Thai horror films while there is a positive response for Thai comedies and action movies too,” DITP General-Director Malee Choklumlerd said.

Issue 67

THAIFEX-World of Food Asia 2017 generated US$305.84 million (10,386 million baht) and attracted more than 150,000 visitors, said DITP General-Director Malee Choklumlerd on June 16.

The event was held from May 31 to June 4 at IMPACT, Muang Thong Thani, Bangkok.

Choklumlerd added that a business matching activity on the Thaitrade.com website also drew 225 sellers and 73 buyers from 29 countries, resulting in trade value of over US$1.6 million (55 million baht). The most popular product categories were snacks, beverages, seasoning and processed food.

THAIFEX-World of Food Asia 2018 will be organised from May 29 to June 2, 2018 at IMPACT, Muang Thong Thani, Bangkok. For updates on THAIFEX, please visit: www.ditp.go.th and www.thaitradefair.com.