TradeWinds

Issue 66

Health conscious consumers around the world, especially in the US, are keen to purchase food and non-food products that are environmental-friendly and help enhance their quality of life, DITP General-Director Malee Choklumlerd said on May 19.

“Consumers prefer products with natural ingredients, an environmental-friendly production process and are good for their health. Businesses must show how they care about society and the environment to encourage consumers to buy products and services,” she said.

For health conscious consumers, potential food products include protein from insects and grain, protein extract/synthetic protein, and ready-to-eat food with high protein. Non-food products include latex pillows and mattresses, coconut fibre mattresses, natural wood furniture and decorative items, clothes and other personal care products made from natural ingredients.

 

Issue 66

The DITP hosted T Mark Festival 2017 at the EmQuartier Department Store in Bangkok from May 23 to 28 to create awareness of the Thailand Trust Mark (T Mark) among Thai and international consumers and enhancing the competiveness of Thai exports.

“T Mark is a symbol of excellence and trusted, heart-made quality that was established to add distinctive value to products and services from Thailand,” said DITP General-Director Malee Choklumlerd.

At the festival, Thai companies, which received the T Mark symbol showcased and distributed products and services to visitors. Other activities included workshops, product and service demonstrations, and a special talk by successful Thai entrepreneurs whose products have received the T Mark.

More than 500 T Mark products are also available at the Gourmet Market at the EmQuartier and the Emporium Department Stores in Bangkok from May 23 to June 30.

 

Issue 66

The DITP hosted a seminar entitled Jewelry Matters: Bangkok Gems & Jewelry Design and Marketing Conference 2017 on May 22 to present fashion jewelry trends in 2017-2018.

Thai and foreign experts were invited to share their knowledge on strategies for branding and penetrating new target jewelry markets such as metro men, spiritual power and other lifestyle products to participants.

At the event, the DITP invited interested companies to reserve a stand at the 60th Bangkok Gems and Jewelry Fair (BGJF), which will take place from September 6 to 10 at Challenger Hall, IMPACT Muang Thong Thani, Bangkok.

For more information about BGJF, contact DITP at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.bkkgems.com.

 

 

Issue 66

The DITP office in Vancouver hosted Thailand Riceberry Rice Tasting Week in Canada from May 15 to 21 to promote riceberry rice in the country.

More than 30 food experts and media attended the event and tasted riceberry rice-based food and desserts. The event also received positive response from Canadian consumers.

DITP General-Director Malee Choklumlerd said, “Canada is a potential market for Thai food products because consumers have a high purchasing power and there are a lot of Asian people living in this country. Canadians are ready to try and embrace new things.”

“Currently, Canada imports rice from many countries and it is quite difficult for consumers to understand the difference between each rice type. Thai rice producers and exporters should educate consumers how Thai rice is different from others and promote value-added products such as riceberry rice in the market.”

Riceberry is a new rice variety from Thailand that is rich in many antioxidants that help consumers stay healthy.

 

Issue 66

Thai delegates led by Deputy Prime Minister Somkid Jatusripitak accompanied by Commerce Minister Apiradi Tantraporn paid an official trip to Laos from May 23 to 25.

The two countries discussed their strategic partnership and strengthening trade and investment cooperation in order to boost trade value to over US$10 billion by 2021.

About 30 Thai enterprises from various sectors including consumer products, trading, infrastructure, construction, medical services and energy held a meeting with representatives from Laos’ public and private sectors to explore potential business opportunities.

“We plan to work on several projects such as opening Pracharat Market at the border to boost border trade, promoting cooperation on organic agriculture, and training Laotian logistic personnel in Thailand,” said Tantraporn.

Issue 66

HRH Princess Ubolratana Rajakanya Sirivadhana Barnavadi presided over the opening ceremony of Thai Night 2017 at the Cannes Film Festival on May 18.

Organised by the DITP under the theme of Where Films Come Alive, the event aimed to promote the Thai cinema industry. Business matching took place from May 18 to 22, offering the opportunity for the international film community to meet prominent Thai film companies.

 

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