Issue 65

Chinese consumers are ready to pay more for high quality, healthy food and beverages, DITP General-Director Malee Choklumlerd said on April 17.

Data from the Thai Trade Center in Chengdu revealed there is a higher demand for health food and food made from natural products as Chinese consumers become increasingly health-conscious. In 2015, the beverages showing the highest growth rate were coconut water (30%), followed by soybean milk (6%) and almond milk (4%).

“Potential Thai food and beverages for China’s market include fresh fruit, dried fruit and fruit juices, such as coconut water and mango juice,” Choklumlerd said.