Issue 56
The Ministry of Commerce is stimulating durian exports to Hong Kong as part of its ongoing campaign to promote Thai durian in shopping malls after seeing Malaysian durians gain a greater market share, Minister of Commerce Apiradi Tantraporn stated on July 31.
Tantraporn ordered the DITP office in Hong Kong to survey Hong Kong’s durian consumption to enable them to draw up a plan to increase Thai durian exports, especially processed durians, to the territory. “Now, Mon Thong and Kan Yao durians are the most popular in Hong Kong, and Thai durians constitute 95% of the market share with an export value of US$307 million,” she said.
The data showed that Malaysian durians’ market share in Hong Kong has increased rapidly from 5.91% in 2011 to 25% in 2015. To maintain Thailand’s durian market share the DITP is organising a Thailand Food Fair in local shopping malls including AEON, Apita and Park n Shop.
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