DITP promotes Thai rice overseas

Issue 25

The DITP is cooperating with the Office of International Trade Promotion to promote Thai Hom Mali rice in the US and the ASEAN region from March to October 2015.

DITP Director General Nuntawan Sakuntanaga said that the project to promote Product Champions for 2015 will focus on Thai Hom Mali rice. Activities are being held in countries such as the US, Italy, Germany and China.

Over 53 Thai Select Premium restaurants are taking part in this project by showcasing special menus made from Thai rice, while the DITP is also promoting Thai Hom Mali rice through online channels. In China, a Thai celebrity will demonstrate Thai cooking and hold a ‘Meet and Greet’ event with fans to raise awareness for this event.

The project aims to encourage higher demands for Thai products and services across the world.

For more information, visit www.thaiselect.com