Issue 24
The Digital Advertising Association of Thailand (DAAT) and international market research firm TNS announced in March that the overall advertising budget for digital channels grew by 44% in 2014, to a total value of 6,115 million baht, compared with 4,248 million baht in 2013.
Expenditure on digital advertising is forecast to grow by a further 33% in 2015, with Facebook and video media as the main channels instead of traditional banner advertisements. Communications, motor vehicles and skincare are expected to lead the way for digital spending in 2015.
Digital advertising spend is expected to constitute 20% of total advertisement spending, from the current 6% to 7%. The figure in the US and China is 30% and 20% respectively.
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