Issue 23
The Tourism Authority of Thailand (TAT) launched the One and Only online contest to increase exposure of the Kingdom’s ‘Thainess’ niche-market products across social media networks on February 23.
“The Royal Thai Government has declared 2015 as the year to Discover Thainess, which is in line with our national agenda to promote sustainability and accelerate economic and social development,” said Minister of Tourism and Sports Kobkarn Wattanavrangkul.
TAT Governor Thawatchai Arunyik added, “We believe this innovative and creative campaign will generate a positive buzz on social media networks all over the world, and give further prominence to our key niche-market focus on ‘Thainess’.”
Participants can film themselves enjoying an activity from five options under the Discover Thainess theme – Muay Thai, traditional Thai dancing, Thai cooking, making Thai-style floral garlands, and speaking Thai. Winners will receive holiday packages in Thailand.
For more information, visit http://www.tourismthailand.org/discoverthainess
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