Issue 19
Thailand has been selected as the location for the first ASEAN production hub of Beko, Europe’s number two best-selling home appliance brand, thanks to the country’s strong potential and good infrastructure.
“Southeast Asia is fast becoming one of the world’s most important economic centres and we believe Thailand has the strong potential to be a manufacturing hub of this region,” said Mustafa V. Koc, Chairman of Koc Holding, parent company of the Beko brand. He added that Thailand was selected because of “the potential of the Thai economy, the existence of a strong network of supply industries, a geographically central location in the region, good infrastructure, and the promotional incentives offered by the Board of Investment.”
The Thai plant will start operating by the end of 2015. Built with an investment of US$100 million, the company aims to produce more than 500,000 refrigerator units annually within three years.
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