Issue 54

Around 800 exhibitors from 30 countries will trade at Bangkok’s biannual gems and jewelry tradeshow in September.

Thailand’s gems and jewelry industry is key to the country’s export success. In 2015, it was ranked third in terms of export value, generating nearly US$11 billion (371 billion baht), which represented just over 5% of total exports value.

“We expect gem and jewelry exports to grow by 10% in 2016,” says DITP Director-General Malee Choklumlerd. “We aim to see Thailand ranked as one of the top 10 gem and jewelry exporters in the world, and become a major global hub for the industry’s manufacturing and trading by 2020.”

Currently, Thailand’s major export markets include Hong Kong, the US, Germany, Switzerland and the UAE, with a focus on potential super-rich consumers in China, India and the Middle East.

A key component of the DITP’s promotion of the industry is the biannual Bangkok Gems and Jewelry Fair (BGJF). The 58th BGJF will be hosted by the DITP from September 7 to 11 at Challenger Hall, IMPACT, Muang Thong Thani, Bangkok.

“BGJF is one of the most efficient marketing strategies for promoting Thailand’s industry to the global market,” says Choklumlerd, adding that the country’s jewelry is widely recognised for its quality, creativity, design and high production standards.

The fair’s highlights will include a concept showcase for potential markets such as: the 60+Exhibition featuring jewelry for the elderly, Gemstlemen jewelry for men, Pet Parade jewelry for pet lovers, and The Moments exhibition that will feature jewelry for special occasions. The event will also host the Gems Vision 2017 Showcase by Swarovski Gemstones, as well as business matching activities for buyers and sellers from around the globe.

“Niche markets will be key for the [industry’s] future growth, and Thailand will focus more on promoting these unique products, for example, we will have a concept showcase for jewelry charms, which are very popular among consumers in China, Hong Kong and Malaysia,” says Choklumlerd.

With 2,313 booths, the 57th Bangkok Gems & Jewelry Fair attracted 786 exhibitors, of which 89 were from overseas, as well as 22,140 visitors from 160 countries. Choklumlerd believes the September show will prove even more successful.

“We expect orders of US$428 million (15 billion baht), and estimate that the number of foreign exhibitors’ booths will be 30% higher than the previous event,” she says. “About 30,000 visitors are expected to come to the fair.”

Information courtesy of the DITP. For more information about the fair, please contact +66 2507 8392-3 or email: This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it..

Words by Somhatai Mosika