Issue 44

The gems and jewellery sector is one of the fastest-growing sectors in Thailand, especially with the industry welcoming young designers, giving them the freedom to express their design concepts and develop their craftsmanship.

Anek Tantasirin, founder and designer of Arquetype contemporary jewellery and gemstone brand, is living proof that hard work, passion and creativity can pay off. After winning several awards, including the Design Excellence Award 2014 and the Good Design Award, his products have also been displayed at Premiere Classe trade show in Paris.

“Arquetype consists of a wide selection of gemstones sourced from all over the world and can be worn by both sexes,” Tantasirin says. “I believe success comes when you are able to create an emotional connection between customers and the brand, and also to deliver a meaningful customer experience. Therefore, my designs are inspired by nature, art and surroundings.”
The talent of the young Thai designer is appreciated by both local and international buyers. Arquetype is sold at major Thai department stores, such as Emporium and Siam Paragon, and overseas to clients in Russia, Germany, Singapore, Hong Kong and France. “Recently we have agreed to trade with Dubai buyers too,” Tantasirin says.

Although his collections are varied to satisfy the different needs of the market, with pieces made from sterling silver, and natural and semi-precious gemstones, the majority of the resources used are from Thailand, except for some of the gemstones.

Tantasirin also places a high value on customer loyalty. “We offer high quality products, excellent designs and exceptional services so we also adjust styles to suit customers’ needs,” he says.

He believes that Thailand’s gem and jewellery sector has evolved into a regional manufacturing hub, with the innovation and creativity of its young designers as major factors contributing to its growth.

“Apart from offering stunning craftsmanship, Thai manufacturers focus on producing and delivering high quality products and services, which are the strengths of this industry,” he says. “Thai designers now enjoy opportunities to try out new ideas and create something from their experiences, which make each designer’s work unique and help create brand identity.”

Unsurprisingly the in-demand designer sees a bright future for Arquetype.

“For 2016, we plan to work together with related agencies to promote the products and to understand customer requirements,” he says. “Our future plans include attending more national and international exhibitions to show product developments and innovations to potential customers.”

For more information, visit www.arquetypeofficial.com
Words by Manisa Maini