Starting with a passion for creating handmade stationery, Sinee Dumrongkitkarn has successfully brought Zequenz to the world market.

Sinee Damrongkijakarn founded Zenith Enterprise, the company behind Thai hand-crafted stationery brand Zequenz, in 1989. From the start its mission was to deliver high quality products to its customers.

Almost three decades of non-stop development have reaped awards and certifications from many institutions in Thailand and abroad. The Zequenz brand has been recognised at international fairs such as Maison & Objet and Paperworld. In 2012 it received the Thailand Trust Mark (TTM), and is now exported to Japan, South Korea, Malaysia, Singapore, China, Brazil, Ukraine and the United States.

Its distinctive design, high quality materials and meticulous production process have made Zequenz stand out from its competitors.

“Detail does make a difference,” says  managing director Sinee Damrongkijakarn “Although our products are quite costly, the hand-crafting and selection of the best materials make customers sense the quality and feel it’s worth paying [the price].”

In this ever-changing world, Damrongkijakarn knows that Zenith has to continue creating new designs and products to meet people’s needs. “I always research to see what the new trends are,” she adds.

Damrongkijakarn believes that the company’s products combine international quality with that quintessential ‘Thainess’.

“Our products convey ‘Thainess’ through international design,” she says. “As a small company, we can’t compete with the larger ones. But what we can do, is to deliver high quality products to our customers and endear them to us.”

Zenith adheres to the 3Rs environmental principles – reduce, recycle, reuse – an essential component of the TTM. It selects eco-friendly materials such as mulberry paper that is made from weeds rather than trees, thus reducing deforestation, and the leather it uses is biodegradable. All raw materials are sourced from certified suppliers.

In addition to having an efficient wastewater treatment system, the company’s also employs non-toxic, eco-friendly manufacturing processes.

So, the combination of premium products and eco-friendly production help Zequenz remain strong in this competitive market.

“What makes me truly happy is when I joined the Paperworld 2015, Frankfurt, Germany, the customers came to congratulate me for still being alive in this market. I think our products are good enough to be here and, of course, Zequenz will be one of the top brands in stationery in the world market in the future,” says Dumrongkitkarn.

For more information, visit:www.zequenz.com

Words by Patcharee Taedangpetch, Photo courtesy of Zequenz