Issue 52

Kamonrat Atipalungkool, marketing & sales director of Aroma Space, tells Horizon about her well-designed products that have gained popularity around the world, and received a DEmark Award from the DITP.

Can you tell us a little bit about Aroma Space?
Our family initially produced ceramic products, with a focus on mass production for export. However, in 2012, we introduced a new product collection called Aroma Bird ceramic diffuser set, and it received the DEmark award that year. This was the first step in building our brand and focusing more on promoting and launching our products on the domestic market. We have continued to develop our products with fresh and lively concepts until now.

What feedback do you get from your customers?
It’s great. We were truly happy with the response from our customers, who love the Aroma Space design and colours. I think this is because of the change in people’s lifestyles. Our products are targeted to multiple customer segments. Formerly, our primary customers were working adults, but today our customers include teenagers, and high school and college students. Our products are attractive and small, so our customers can easily give them as nice gifts, or use them to decorate their own homes.

What international markets have you reached?
Aroma Space items have been exported to China, Japan and Taiwan, as well as to Europe, including countries such as the Netherlands, Germany and Italy. European customers are really interested in lemongrass and jasmine. They say that when they smell these scents, they feel fresh, cleansed and relaxed. They love these unique aromas as the European region typically doesn’t have these scents. In the future, we can definitely bring more of these Thai scents to these countries.

How do you use social media to reach your customers?
The advantage of being a young entrepreneur is that I know how to use new technology and social media to present my products. For example, Facebook and Instagram make it even easier for me to connect with customers all around the world. Also, international customers can view our products via our website, and contact us to purchase products after that. It also makes them more easily recognise Thai-branded products.

 

 

What are your future plans?
We wish to expand our product line. At first, we produced fragrances and diffusers, but in the future, we will produce candles and waxes with more exotic designs. We would like to expand our ability to produce high quality and unique Thai products for our customers, both domestically and overseas.

For more information, please visit: http://www.aromaspaceproducts.com