Issue 51

The founder and designer of the MAZMOIZELLE brand talks to Horizon about her eco bags, which are proving a great success across international markets.

Can you tell us about the story behind MAZMOIZELLE?
The brand was started six years ago. After I graduated in architecture with a major in product design, I wanted to design my own products with new and unusual materials that were different from other materials in the market. I discovered natural cork. I thought it was very interesting. Therefore, I used this material to produce my own bag first. It was good, so I started manufacturing them commercially. I received very positive feedback from customers. I developed and improved my products until it became the MAZMOIZELLE brand that you see today.

What do you think are the brand’s strengths?
Our products are eco-friendly. The material comes from the outer bark of a cork oak tree. We do not use any hazardous chemicals so they are safe for the user. They are also water-resistant and durable. Our design is not only trendy, but it is also very practical for daily life. In addition, we offer a range of products to meet the needs of all groups of customers.

What provides the inspiration for your designs?
My inspiration comes from observation. I always note what people are interested in and what are the current trends. For example, people like using mobile phones, tablets or compact digital cameras. So, I have produced bags for these gadgets in order to make our products meet customers’ lifestyles.

What’s your target audience?
MAZMOIZELLE has a variety of customer groups, but the main target is the young generation and students. When I first started my brand, I focused on Thai customers. However, I have started exporting my products overseas. Now my customers come from Japan, Hong Kong, China, Taiwan, Malaysia, Singapore, Russia and Europe, such as Italy, France and Germany.

Why do your customers love your brand?
I think it’s because of my after sale service. I take care of my customers. I keep in touch with them and provide them with detailed product information, such as how to clean or maintain their bags. When bags are damaged, for instance the zip is broken, I offer them a free repair service.

What are your future plans?
I wish to expand my market. I plan to launch my products in the Middle East. I’m currently studying the market, lifestyle and customer trends in this region. If I know more about their style, I will be able to penetrate this market as I’m sure that I have quality products.

For more information, please visit:www.mazmoizelle.com