Issue 46

Nawat Palungwitwattana and Chalitsorn Voravutikuna, the designers of Thammada Studio, explain how they interpret stories from ordinary daily life through their jewelry collection.

Can you tell us about the concept behind Thammada Studio?
Thammada is a Thai word meaning simple or basic, and this is the concept behind our designs. We are inspired by stories in daily life, and we interpret them into unique jewelry collections.

Why do you choose brass for your jewelry?
At first, we wanted to produce pure silver jewelry but the production cost was too high. We have a shop at the Chatuchak Weekend Market and wanted to offer affordable jewelry with unique designs to ordinary people, so it’s better to use cheaper materials for our jewelry. However, now we have two types of jewelry ­– silver plated brass and pure silver. The silver plated brass jewelry is about 300 to 1,200 baht per item while the pure silver costs from 700 to 3,400 baht each.

Which selection has given you most satisfaction?
So far, ‘Blue and White and Everything Nice’ or ‘Puang Ma Lai’ (Thai Garland) is the collection we are most proud of, and this design received the Design Excellence Award 2015 (DEmark). The collection was inspired by the Thai tradition of giving a flower garland to someone to express positive feelings, such as joy, love, reverence and thankfulness. It is also our best-selling collection, and winning the award has also helped promote our brand to a wider community.

Who are your main customers?
Mostly they are Thais including university students and people aged between 20 and 40. We also have customers mainly from Asian countries such as Singapore, Taiwan and Japan, as well as some from European countries. We can say that whether our customers are local people or foreigners, they all are stylish people who love uniquely designed accessories.

What are your plans for the future?
We plan to diversify our product line into home decorative products and also want to explore new opportunities in Asian markets. Since we have regular customers in Singapore, Taiwan and Japan, we are looking for partners who can display and sell our products in their shops in those countries.

For more information, follow IG: thammada_design or FB: facebook.com/thammada.studio