Issue 28

 

 

Thailand is renowned for the quality of its jewellery and gemstones, but one company specialises in ensuring that the industry’s lustre will never fade.

Whether jewellery is purchased as a gift for a loved one or for your own personal use, each piece carries a special memory. Often, taken for granted or left unattended, jewellery quickly fades unless it is regularly cleaned and well maintained. What was once shiny can be dull and plain.

Having carried out much research on how to bring the sparkle and shine back to jewellery, Thai-based Wongkamol Co., Ltd produces a range of cleaning products for jewellery and gems that will make neglected trinklets a thing of the past.

“Founded in 1982 by my father, Wongkamol has been producing quality cleaning products by our team of specialists and researchers,” says Chonlakorn Dejsuwankamol, product manager of Wongkamol. “All of our products are certified by the Food and Drug Administration under the Ministry of Public Health, and are user friendly. The main products include jewellery cleanser instant dip, cleanser spray, pearl and gem caring foam, and semi-chamois.”

According to Dejsuwankamol, all the company’s products are ideal for restoring the sparkle to gold, platinum, diamonds, gems, precious stones and even watches. “The products are very delicate and won’t scratch or damage the items,” she says. “You’d be surprise to know that they even work well with leather watch straps and sensitive stones.”

The company also offers silver care products which are ideal for restoring that bright and shiny look. “Silver items can get tarnished in a very short time,” she says. “Our product development team has come up with a product to remove oxide from silver jewellery, and is effective for tarnish prevention for up to three months.”

Wongkamol’s products are well known both within Thailand and overseas. “Some of our main export markets include Australia, New Zealand, Vietnam, Cambodia, Russia, Singapore, Malaysia, Italy, Mexico and the United States. Currently we have distributors in Indonesia, Vietnam, China Philippines and Australia,” says Dejsuwankamol.

The company also places a high importance in providing the highest quality service to clients.

“We believe in offering the best to our buyers, hence we do not have a policy of the so-called ‘minimum order’. To me, the quality of products speaks for itself, if the customers are happy they will continue to place orders. The amount is not a priority, but maintaining a good relationship between the company and buyers is essential,” she says, adding that customer feedback is also highly valued. “It’s important that we listen to what our customers say in order to develop our products. This [feedback] is positive but that doesn’t mean we will take them [our customers] for granted. It’s an on-going process.”

Wongkamol also attends many tradeshows both within and outside the country. Dejsuwankamol believes this is key to, “showcase the quality of Thai products, services as well as original concepts and to build trust and loyalty with local and international customers.”

For more information, visit www.wkmcleaner.com
Words by: Manisa Phromsiripranee