Issue 25
In the first of a series of articles exploring Thai hospitality and lifestyle, Horizon Thailand visits Cher, a beachside resort set in nature.
Cher is a stylish resort situated on the private beach in the enchanting seaside town between Cha-Am and Hua Hin. This luxurious beachside resort is designed as a ‘Modern-Nature’ destination. In keeping with its name, which means “tree” in Thai, Cher employs modern black and white architecture with contemporary design surrounded by a variety of trees and landscaped gardens. The resort has 36 rooms each with five unique styles that offer guests an impeccable retreat and privacy.
Designed by Ixora Design, the resort opened in October 2010.
“Our philosophy is to exceed our guests expectations with our unique style,” says the resort’s owner and managing director, Ak-kharaphat Tangtrongchitr. “Starting with its appearance, guests have been surprised by our exterior and interior design. When they get inside the building, they feel it is different from what they see outside. They say it is more beautiful than they have seen in the photos as well.”
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