Each year, Thailand welcomes millions of travellers from all over the world seeking leisure, relaxation and pampering. The spa industry has seen significant growth for several years, as seen in the opening of new world-class spas such as Borisud Pure Spa.

“The spa was inspired by the idea of offering customers a journey into the origins of spa wisdom and timeless serenity,” says Ampa Tiengtrakoonthong, manager of Borisud Pure Spa.
For Tiengtrakoonthong, the well-being of its clients is of the utmost importance with customised treatments tailored to the individual’s mood and condition.

“Our health and body treatment products are made from natural products and free from chemicals, which guarantee the rejuvenation of mind, body and soul,” she says. “The majority of spa products here are made from Thai herbs and ingredients, which our customers really enjoy.”

Opened in 2013 at the Mode Sathorn Hotel, what sets Borisud Pure Spa apart from its competitors is more than its location, just a five-minute walk from the Surasak BTS station.
“We boast modern facilities and the most up-to-date treatments,” says Tiengtrakoonthong.
“We offer infra-red sauna, jacuzzi, steam bath or cold shower and customers can enjoy a wide range of body massages, body scrubs, body wraps and facial treatments.”

Most of the spa’s clients come from Asia, with Hong Kong, South Korea, Taiwan and Singapore at the fore. Approximately 45% of clients are staying at the hotel, with 55% of all hotel guests intending to visit the spa for treatment, according to Tiengtrakoonthong.

She believes that the industry as a whole plays a major role in making Thai spas known around the world. “What the Thai spa industry offers is unique in terms of hospitality, a warm welcome and traditional Thai treatments which cannot be found elsewhere,” she says.

Tiengtrakoonthong also believes the upcoming ASEAN Economic Community (AEC) will provide many opportunities for the country’s spa industry.

“The AEC will make travel much easier, which means Thailand will have more visitors,” she says. “This will prompt spas and wellness centres to focus on remaining competitive through the services and products they offer. It’s a win-win situation for both spa operators and customers.”

As for 2016, Borisud Pure spa plans to expand brand awareness and increase exposure throughout Thailand, as well as internationally.

“We will work more closely with online media and offer more deals on the website as we believe these are effective tools for targeting our market,” says Tiengtrakoonthong.  

“Simultaneously, we will continue to focus on enhancing our [level of] service and product quality in order to achieve higher customer satisfaction.”

For more information, visit www.modesathorn.com/spa

Words by: Manisa Maini